Day of the Dead · Explainer

What Is Día de los Muertos, and What Does the Sugar Skull Mean?

By GamaLabsUpdated 7 min read

Quick answerDía de los Muertos (Day of the Dead) is a Mexican holiday on November 1 and 2 when families remember and honor loved ones who have died. They build home altars called ofrendas with photos, candles, marigolds, food and sugar skulls, and visit and decorate graves. The sugar skull (calavera) stands for a departed person and for the idea that death is part of life.

AI-generated portrait of a woman in sugar skull face paint with a crown of orange marigolds and warm candlelight
AI-generatedAI-generated example · synthetic person, not a customer. Made with Spooky Portraits.

When is Día de los Muertos?

The main days are November 1 and 2. In many communities November 1 is dedicated to children who have died and November 2 to adults. Families usually begin preparing the altar, the food and the flowers in the last days of October. Customs vary a lot from region to region and from family to family; what follows are the most widely shared traditions.

Where it comes from

Día de Muertos blends Indigenous traditions of honoring the dead, practiced in Mesoamerica long before the Spanish arrived, with the Catholic feasts of All Saints’ Day (November 1) and All Souls’ Day (November 2). The result is a celebration in which death is not hidden or feared, but remembered with food, music, flowers and humor. UNESCO recognizes the Indigenous festivity dedicated to the dead in Mexico as part of the Intangible Cultural Heritage of Humanity.

What goes on an ofrenda (altar)

The ofrenda is the heart of the holiday: a home altar that welcomes the memory of loved ones. Common elements include:

ElementWhat it isCommon meaning
Photos of the departedPictures of the people being rememberedShows whom the altar is for
Cempasúchil (marigolds)Bright orange flowers and petal pathsColor and scent said to guide the spirits home
CandlesLit on the altar and at gravesLight to help find the way
Calaveras de azúcarDecorated sugar skulls, sometimes with namesThe departed, and life’s sweetness
Pan de muertoSweet bread topped with bone shapesA shared offering for the visitors
Favorite food and drinkWhat the person loved in lifeHospitality for the returning soul
Water and saltA glass of water and a little saltTo refresh and purify after the journey
Papel picadoColorful tissue paper with cut-out designsFestive decoration, often linked to wind and the fragility of life
CopalResin incenseCleanses the space and carries prayers

What the sugar skull means

A calavera de azúcar is a skull molded from sugar and decorated with colored icing, foil and sometimes feathers. The sugar-molding technique, known as alfeñique, has been practiced in Mexico since colonial times. A skull on the ofrenda stands for a departed person, often with their name written across the forehead. Skulls with the names of living friends are also given as gifts: a playful, affectionate reminder that death is part of life. That spirit of humor is also behind the calaveras literarias, short rhyming poems that “bury” friends, family or public figures in a teasing way.

The face paint called “sugar skull makeup” borrows the look of these decorated skulls: a white base, dark eye sockets, a stitched smile and bright flowers. If you want to try it, our sugar skull makeup tutorial walks through it step by step.

Who is La Catrina?

La Catrina is the elegant skeleton lady in a wide hat full of flowers that you see everywhere during the season. She started as a zinc etching by Mexican printmaker José Guadalupe Posada in the early 1900s, a satire of people who tried to look like European aristocrats while denying their own roots; the message was that everyone ends up the same in death. Muralist Diego Rivera later named her “La Catrina” and placed her at the center of his mural Dream of a Sunday Afternoon in the Alameda Central. Today Catrina costumes and makeup are a beloved part of the celebrations.

Día de los Muertos vs. Halloween

Día de los MuertosHalloween
DatesNovember 1–2October 31
RootsIndigenous Mesoamerican traditions and Catholic feastsCeltic Samhain and the Christian All Hallows’ Eve
SpiritRemembrance and celebration of loved onesCostumes, scares and fun
Main symbolsOfrendas, marigolds, sugar skulls, La CatrinaJack-o’-lanterns, costumes, trick-or-treating
WhereHomes, cemeteries and town squaresNeighborhoods and parties

How to take part respectfully

  • Learn the meaning before you wear the makeup or decorate: it is a holiday about real people who have died.
  • Keep the calavera joyful, not gory or sexualized. Flowers and color are the point.
  • Don’t call it “Mexican Halloween.” It is its own celebration.
  • Be a good guest. If you visit an altar or a cemetery, ask before taking photos and don’t touch the offerings.
  • Remember your own people. Many people outside Mexico set up a small ofrenda with photos of their loved ones; that is in the spirit of the holiday.

A calavera portrait, made with care

Our Sugar Skull style is a respectful calavera face paint with a marigold crown: made for honoring, not mocking. If you’d like to see a sugar skull portrait of yourself, Spooky Portraits creates one from a selfie in about 10 seconds, with a free watermarked preview.

Frequently asked questions

When is Día de los Muertos?

On November 1 and 2. In many places November 1 is dedicated to children who have died and November 2 to adults, and families often begin setting up their altars in late October.

Is Day of the Dead the same as Halloween?

No. They fall close together on the calendar, but Halloween has Celtic and Christian roots and is mostly about costumes and scares, while Día de los Muertos is a family celebration of remembrance with Indigenous and Catholic roots.

What does a sugar skull mean?

A sugar skull (calavera de azúcar) represents a departed soul. Skulls are placed on the ofrenda, often with the person’s name written on the forehead, and are also given to friends as a playful reminder that death is part of life.

Who is La Catrina?

La Catrina is an elegant female skeleton in a wide, flowered hat. She began as an early-20th-century etching by José Guadalupe Posada that poked fun at people who imitated European upper-class fashion; Diego Rivera later gave her the name “La Catrina” and painted her in a famous mural. Today she is a symbol of the holiday.

Is it okay to wear sugar skull makeup if I’m not Mexican?

Sugar skull face paint is common at celebrations in and outside Mexico, and respectful participation is generally welcome. Learn what it means, avoid mocking, gory or sexualized versions, and do not treat it as just another Halloween costume.

Why are marigolds used for Day of the Dead?

Marigolds, called cempasúchil in Mexico, are the traditional flower of the holiday. Their bright color and strong scent are said to help guide spirits back home, so families use them on altars and to make petal paths.